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10 steps to ABM success (hint: it's not complicated) - Marketing Land

Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right. In fact, according to a 2018 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA, 99 percent of marketers report…

Don't be too quick to dismiss established best practices for email - Marketing Land

…space signed on with the ESPs as strategists and account directors and began sharing their experiences and advice.They aggressively implemented strategies and tactics that drove email innovation on a scale unmatched today. We were literally testing every new idea on hundreds of clients at a time…

B2B marketers must prove contribution to revenue - Marketing Land

marketing contribution to sales and revenue. New metrics for marketing success Growing pressure for marketing accountability has caused a shift in key performance indicators (KPIs). Until recently, the most common B2B marketing success metric was lead volume. Not anymore. Today, B2B marketers are…

3 attribution considerations for B2B lead generation - Marketing Land

…through 12.Now, what do we do with these data? They are very important when making strategic decisions around an integrated marketing strategy. It’s important for the marketing team to know what’s working with users through each stage of the funnel so they can capitalize on the good and minimize the…

Content development tips for Account Based Marketing - Marketing Land

Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the…

7 B2B marketing strategies you need to know - Marketing Land

…your marketing stronger and more adaptable. You’ll learn how to: identify and implement elements of some of the year’s most popular B2B marketing strategies, including account-based marketing and predictive analytics. spot trends in your prospect’s behavior that can inform your marketing strategy.

5 top hacks to step up your B2B content marketing strategy in 2017 - Marketing Land

…website or social media. It’s especially handy to use marketing automation for this purpose, as it’d save you time and resources. Applying the five top hacks in your B2B marketing Developing and applying a powerful B2B content marketing strategy often takes considerable effort. While there are steps…

4 advanced targeting strategies for B2B marketers - Marketing Land

B2B marketing. An all-encompassing, general content asset that attempts to address all the pain points your product solves isn’t going to resonate with every person involved in the decision-making process. As marketers, we need to seek opportunities to get granular with our targeting strategy, build…

Top B2B lead nurturing strategies for 2018 - Marketing Land

…helps marketers understand the sales process more deeply and the challenges encountered in moving a prospect through the sales funnel. 2. Implement an ABM strategy Account-based marketing (ABM) is certainly a hot topic in B2B. If you want to compete successfully in today’s market, an ABM strategy is…