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How to nurture new vs. existing leads - Marketing Land

…know how to do your job — give them everything they need to close the deal. Most importantly, once the deal is closed, then place them back in your lead nurture cycle. Whether you’re making your first or twentieth contact with a lead, the most important thing you can do is to segment…

The ABE Approach To Content Marketing - Marketing Land

…on to explain why coffee was only for closers (and a whole lot more). If you haven’t seen Glengarry Glenn Ross, Alec Baldwin’s scene (which was written especially for the film by playwright David Mamet), or one of the countless parodies it inspired, take a minute to watch it now and come back. I’ll…

Account-Based Marketing: Back To Basics - Marketing Land

…isn’t up to snuff. Ready to change that? For a lot of B2B marketers looking for solutions to their marketing challenges, the answer is Account-Based Marketing, or ABM. Now, some readers may have experience with ABM. The concept has actually been around for 10 or 15 years. But back in the day,…

Back to Basics: Maximize your YouTube advertising - Marketing Land

…about what you’re trying to accomplish. With the goal or outcome in mind, think about what you want consumers to do. What action do you want them to take? Do you want them to learn more? Do you want them to “like” or share the video?You also need to determine how you’re going to measure the success…

Back to basics with these 6 tips for foolproof email marketing - Marketing Land

…according to a 2016 eMarketer report. That’s why the majority of marketers will be turning to email to engage with consumers this holiday shopping season. Email marketing tips have been around as long as email itself, but with the holidays upon us, marketers can’t forget these basic (and…

Content And SEO: Getting Basic With The Basics - Marketing Land

…for getting people to link to you is, of course, to link to them. Another approach is to follow relevant sites, blogs, online video channels, and social-networking presences in your particular vertical and to comment on them, with appropriate and relevant links back to your own content. Authoring…