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Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net - Marketing Land

…has also started slotting some standard banner ads — “what’s known as our large rectangle ads,” said Mayer — on the social network. It wasn’t supposed to be this way. Tumblr’s ad business wasn’t supposed to be supported by traditional banners, deconstructed search ads disguised to double…

The Modern Face Of Display Ads - Marketing Land

When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and punch-the-monkey gimmicks were everywhere. Among we cool, hip, search folks, there was a general consensus that display ads just didn’t work. It was in 2005…

Sprucing Up For Spring - Marketing Land

…retargeting buys – showing site browsers a series of banners in a certain order where each message builds on the previous one. Men’s Underwear Ads On A Dating Site? Oh, Yes. Try finding non-endemic sites and building custom messages and banners to speak specifically to that crowd. One client…

Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising - Marketing Land

…significant problems for audiences, advertisers and publishers. Advertisers: The advertiser is severely disadvantaged in the world of mobile banner advertising as it currently exists. Approximately half of the click engagements by which an advertiser may judge campaign efficacy are fraudulent…

The growth opportunity DTC brands shouldn’t neglect - Marketing Land

…the formats offered by the Duopoly have become increasingly attractive. Marketers have long known that banner ads aren’t the best vehicle for storytelling. Facebook started with banners off to the side of the feed but then moved toward high-impact native sponsored posts, which are both effective…

Tools for Spying on Your Competitors Display Ads

…has always been figuring out where your competitors buy display advertising, how their ad language differs by audience and, most importantly, which banner ads work for them. Some of you may feel more like Austin Powers or Johnny English, rather than James Bond, when it comes to spying in the land of…

Customers On Demand: Working Your Public Relations "Hit List," Part 1 - Marketing Land

…example, perhaps you secure a banner that sends people back to your site, but rather than exchanging the banner for content, you buy the banner on a monthly or quarterly basis. However, I would recommend that you do your research before acquiring too many paid banners (there are a lot of scary stats…

Gmail Ads: What's New (And Not New) With This Native Ad Type - Marketing Land

…You’ll have the choice of four ad types: Gmail image template: This is essentially a big banner ad with only one associated landing page opportunity. I cautioned against this “Big Old Banner” strategy in my initial series. As Gmail users become more accustomed to seeing and interacting…

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