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Local Marketing Meets Display Advertising

…type of targeting. You will need at least one, but preferably two or three, sets of banner ads in the most common sizes for this strategy. Cost: the cost will be a little more than keyword targeting, but banner ads normally outperform text ads (which are commonly used in keyword targeted campaigns).…

Marketing Day: October 23, 2013 - Marketing Land

…the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram […] Giant Banner Ads Being Tested In Google’s Search Results Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The screenshot below posted by @SynrgyHQ…

Native advertising, the new marketing workhorse - Marketing Land

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent,…

SMX Advanced recap: Audience targeting in a privacy-centric world - Marketing Land

…Quality score be impacted by the consent Banner Ads?Google’s given conflicting information about this.How will losing over 60% of the audience lists impact campaign performance?How do you get a higher “consent” rate?The intrusive banner does have the best consent rate so far, but…

The Worthless Battle Between Direct Response And Branding - Marketing Land

…have to be that complicated. First Steps To Unifying Branding And DR Start with the basics: I ran a banner designed to broadcast the brand to a new audience — did people that saw that banner then go search for my brand on Google? By starting with basic views of how your branding buys affected…

DoubleClick Bid Manager opens up digital audio ad buying globally - Marketing Land

…yielded 7.5 million impressions and over 7,500 clicks across mobile web, desktop and app, with completion rates above 95 percent and a CTR on companion creative of .11 percent. If that CTR doesn’t sound impressive, consider that it’s about twice the rate of the typical banner campaign.

Facebook Now Seeing 100 Million Hours Of Video Watched Daily - Marketing Land

Facebook reported another banner year yesterday, touting huge growth across the board. Ad revenue is up, daily active user numbers grew, and CEO Zuckerberg says his social media site is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience,…

Facebook Timeline Officially Released To The Public - Marketing Land

…the globe. Announced at f8, Timeline allows users to display information in a much more visual format, one that reads like a newspaper. The top banner on Timeline is expandable, providing a very visual queue for users: Before you sign-up for Timeline, there are a few items to know. Once timeline…

Facebook will insert ads within Messenger’s Instant Games - Marketing Land

…across non-Facebook sites and apps and helps Facebook address its news-feed ad load dilemma. Only ads bought with Audience Network’s “native, banner and interstitial” and/or “rewarded videos” placements enabled will be eligible to appear within Instant Games. The rollout of ads within Instant…

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