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Facebook's paid Live deals limit sponsorship opportunities

…video, Fidji Simo, told Marketing Land last month. Digiday has reported that Facebook is weighing whether to introduce some kind of video ad or banner that would run in the middle of a live stream. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.…

Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL - Marketing Land

…today says that its uniques have grown to 193 million, according to comScore. That puts it behind only Specific Media and Google. Not long ago, Federated Media moved away from direct sales and banners and shifted its focus to programmatic buying, sponsorships and other forms of digital advertising.

IAB names direct-to-consumer brand to board seat for first time - Marketing Land

…media and marketing industries are now in the business of brand creation, brand sales, and brand replenishment—and no longer in the business of banner ads and video spots,” said Rothenberg. “Thousands of smaller brands are storming the barriers that once protected the giants and they…

New, Enhanced Profiles A Boon To Brands On Twitter - Marketing Land

…content. Here for example is American Express’ page on the new Twitter. A better example perhaps is Disney’s Pixar. Below the top banner marketers have the option to include what’s called a “pin tweet.” This is a module that they control and rides above the tweet…

Report: Local-Mobile Ad Targeting Offers Big Performance Lift - Marketing Land

…(underwear) case study that nicely shows how brand/awareness marketing and direct response can be combined in a single mobile campaign. The mobile banner showed the brand and models wearing the underwear. The landing page directed shoppers to local Macy’s stores where they could buy the…

Merchant Sues To Stop Yelp's "Trustworthy" Review Claims - Marketing Land

A substantial number of local business owners are frustrated by (even resentful of) Yelp’s review filter. Now operating under the banner of “recommended reviews,” the algorithm’s purpose is to catch and segregate untrustworthy reviews or those that violate Yelp’s…

September 1: Google's Chrome Begins Auto-Pausing Flash Ads - Marketing Land

…play. A recent Sizmek study showed that advertisers continue to run Flash ads on mobile despite the fact that they nearly always display as static banner ads on those devices. Apple does not support Flash at all on iOS devices. What To Do If You’re Still Using Flash Ads For AdWords users who…