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5 Content Trends To Watch - Marketing Land

…hockey-stick growth, digital advertising wasn’t going to soar forever. (That’s the law of the disruption curve.) But banner ad growth is flat, and the cost of banners has been decreasingly steadily for several years now. Meanwhile, marketers are moving spend into content, social and…

Bubble, bubble, toil and trouble: Tough times ahead in digital - Marketing Land

…mid-1990s to over 3,000 companies and $60+ billion in revenue. Along the way, incredible efficiencies have been created, taking us from hard-coded banner ads with faxed insertion orders to today’s programmatic solutions. Beneath this seemingly healthy façade, however, is rampant dry rot. It starts…

Care & Feeding Of Creatives - Marketing Land

…to inflict these tired headlines on us.) If you’ve been on the internet for more than a few minutes, you’ve likely heard the term “banner blindness.” This dreaded phenomenon is the result of too many ads that have nothing to offer because they’re not compelling. Even if…

Earned Media Rising – The Earned Media Ripple Effect - Marketing Land

…that are within our control as an organization, such as the website, blog or email. Paid media refers primarily to advertising, whether it’s a banner ad, a paid search ad or a purchased link from another site. The rise of earned media and the changing intersections of search, social and content…

Enhance Your Emails With Advanced Analytics Data - Marketing Land

…Instead of promoting your iOS and Android apps to everyone (wasting valuable email real estate), why not dynamically insert a relevant button or banner based on the device that your subscriber has used in the past? Triggered Emails. You could also use client/device information for triggering a…

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