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Give It Up For Mobile Data - Marketing Land

…so I’m on to you. I actually know you are trying to get my data — at the store when your clerk asks for my email address, when I see that banner ad for that site I visited once last week, when an ad pops up on Facebook for something I just searched for on Google. Just knowing you are doing…

Google's Broken Promises & Who's Running The Search Engine? - Marketing Land

…running search. I’ll get back to that, after looking at Google’s latest broken promise. Broken Promise 2013: Banner Ads In Search “There will be no banner ads on the Google homepage or Web search results pages,” Google promised in December 2005, on its main blog, to reassure…

Google’s big gamble on ad blocking and why you should care - Marketing Land

…takes an extra second to load, and you already know what to expect: chaos. Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and it starts blasting terrible music of its own accord. Breaking a sweat, hand shaking, you…

Maintaining Brand Momentum Post-Super Bowl - Marketing Land

…throughout 2015. You may have learned more than you think. Consider which subscribers responded to which emails sent on Sunday. Did they share a banner of their home team your brand created? Did they order pizza during the first quarter? By analyzing these engagements, brands learn where their…

Marketing Day: March 5, 2012 - Marketing Land

…to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer forecasts) – a testament to the efficacy of banner ads as a meaningful tactic for influencing internet audiences. As advertisers begin considering allocating more and more budget to display media,…

Marketing Day: October 1, 2012 - Marketing Land

…famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both Google users and the…

Marketing Day: September 24, 2012 - Marketing Land

…Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message? Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your […] Facebook…

Are Millennials Speeding Up The Slow Death Of Interruption Marketing? - Marketing Land

…it used to? Millennials, who represent almost a quarter of the total market, grew up listening to the noise and know how to block it out. Digital banner ads are invisible to Millennials, just as pre-roll ads before videos are just something new to ignore. Millennial consumers want a more honest and…