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Next Level Native Advertising: Where Intent, Creative & Content Meet - Marketing Land

…their interests. This is especially true as content across the Web becomes more image-based and as more high-traffic publishers move away from banner ads. Ari Lewine, co-founder of TripleLift, refers to this movement as the “rise of the visual Web.” (Disclosure: TripleLift is a partner of Magnetic.)…

A Proposed Protocol For Ethical Ad Blocking - Marketing Land

…for accessing content. On the other hand, publishers should be obligated to accurately disclose to users what sort of ad formats will load (text, banner, interstitial, auto-roll video) and the maximum bandwidth consumed by ads (a maximum number of kilobytes per page view), and they should provide a…

What Does Omni-Channel Brand Marketing Look Like? - Marketing Land

…silos lead to a weakened brand impact. Today’s customers shift between marketing channels within moments, and can view a microsite, digital banner and TV ad all while sitting on the living room sofa. If those campaigns present a fractured brand image and disparate messaging, they won’t…

Has The Attribution Pendulum Swung Too Far Away From Search? - Marketing Land

…because it just makes sense that a banner ad could have an influence on a purchaser even if the purchaser never clicked the ad. But here’s the rub: view-through incrementality is never applied to search ads. Granted, search ads are not as visual as banner ads (though one could argue that Google…

The comprehensive guide to video advertising in 2016 - Marketing Land

…tracked the maturing value of display advertising, noting extensive growth across all digital channels since 2013. Display ad spend from video, banner ads, rich media and sponsorships is set to surpass total ad spend for search advertising this year. This shows that marketers are flocking to more…

Google Declares War On App Install Problem It Helped Create - Marketing Land

…there are easy alternatives for promoting apps. In particular, there is a commonly accepted browser standard: Smart Banners on Safari (from Apple) and Native App Install Banners on Chrome. We’re encouraging webmasters to adhere to that accepted best practice. I asked what people should do if…