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How to optimize your content for each step of the buyer’s journey - Marketing Land

…this is to put a banner in the footer of the article. Offer a free piece of content that is relevant to the material in your post. This could be a short e-book, video course or case study that expands on the topic about which they just read. When your visitor clicks on the banner, direct them to a…

Rethinking the marketing funnel with Consumer Decision Journeys - Marketing Land

…prospecting is designed to target the consideration phase. But most of the times that you’ve purchased something, it’s probably not because of a banner that enlightened you to it. Consider the blender example, I was influenced by Ted, my neighbor. Another example is my tent purchase. I knew I was…

How Even Time-Challenged SMBs Can Upkeep Social Channels - Marketing Land

…in one at time over a few months. Most of them let you include a banner image, and creating a branded banner images does require time and design resources; however, you can go without one at least to get started. (These banner images are great for branding and can help convey a good first…

Annotated Movie-Trailer Videos Connect With First-Time Homebuyers - Marketing Land

…blog posts promoting the movie trailers on relevant websites and blogs, in-branch advertising, wild postings, in-cinema advertising, interactive banner ads and social content and influencer outreach to further extend the conversation. The use of varied content — nor the faux movie trailer…

How Facebook is stepping up its whack-a-mole war against clickbait now - Marketing Land

…so that its news feed algorithm could do a better job sweeping for clickbait. Whether the latest effort will lead to a “Mission Accomplished” banner flying in Menlo Park is anyone’s guess. As it has before, Facebook isn’t only targeting individual posts with the latest change but also the Pages…

Facebook’s dynamic creative can generate up to 6,250 versions of an ad - Marketing Land

…or the other. It can be used across six placement types: News Feed; the right rail on desktop; Instagram’s main feed; Audience Network’s native, banner and interstitial placements; Audience Network’s pre-roll and mid-roll placements; and Audience Network’s rewarded video placement. Advertisers can…

IAB Tech Lab launches new Tool Repository with a viewability SDK - Marketing Land

…SDKs from multiple ad platforms or other partners. For the time being, Lab GM Alanna Gombert told me, the SDK is focused only on monitoring in-app banners’ viewability, but it might be extended at some point to help monitor other kinds of in-app ads. [Read the full article on MarTech Today.]

Kraft And Meredith Team Up On Native Ads In Email - Marketing Land

Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional banner ads in its millions-strong email newsletters. More recently, the publishing giant has been moving quickly in its embrace of native advertising. Now, the…

Marketing Beyond The Funnel With Display Media - Marketing Land

…with consumers soon after conversion is instrumental in keeping your brand, products or services top-of-mind. For example, delivering personalized banner ads with complementary product offerings to converted consumers is a simple, but meaningful, way to extend a positive shopping experience and to…

Marrying Performance With Brand -The Future Of Dynamic Display - Marketing Land

…intent, and is the key to making dynamic media valuable for brand advertising. The increased functionality and creative implementation of modern banner ads enables increased brand engagement, and creates measurable milestones for identifying and influencing consumers’ positions in the brand funnel.…