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Mobile Email Marketing: Tips for the Holiday Season

…the move: a recent comScore study showed that 4 out of 5 were using smartphones while they shop. That’s a great reason to add a mobile-friendly banner that makes it easy to find store information. You can take that one step further and call out your store locations in the subject line. Also, ensure…

Pinterest Will Set Ads In Motion With Cinematic Pins - Marketing Land

…Walgreens and Wendy’s. Analysts Weigh In Of course, bringing motion into digital advertising isn’t a new wrinkle — animated banner ads have long been a staple in the market and brands have used animated GIFs, cinemagraphs and other formats to try to catch people’s attention.…

Pre-Approved Custom URLs Now Rolling Out On Google+ - Marketing Land

…who had open enrollment for vanity URLs, Google is slowly rolling out vanity URLs to those they deem most important. If you qualify, a small grey banner will appear with the URL that you’ve been pre-approved for and a blue “Claim URL” button. Preapproved Notice If you are one of…

Will In-Store Bluetooth Beacons Marginalize QR Codes? - Marketing Land

…more Seamless ability to create and publish campaigns to a variety of formats, including Microsoft Tag, QR codes, NFC and dynamic URLs for mobile banner ads or SMS campaigns There are also sophisticated analytics, which can track a variety of data and activities including engagement lifecycles,…

5 Ways To Improve Mobile UX That Will Result In Higher Conversions - Marketing Land

…this suggestion: A big bright “sale” banner can distract from other visual content, so you have to make sure it occupies its own position and doesn’t draw people away from pages you’d like them to visit. Google found that people seem to like dismissible banners telling about promotional offers,…

Community Marketing 101 - Marketing Land

…community, such as an educational article. 2. Next, leverage the advertising options within the community for your article to increase readership. Run banner ads that feature your article headline, the community logo and a link back to the content piece you just created. Run native ads that show up…

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