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Dissecting "Hot On Google+," A Look At How Posts Become Hot - Marketing Land

…has circled. A small banner appears on the top and the original poster, the entire post and the shares/comments will appear: Another big benefit for getting content hot on Google+ is increased profile/brand visibility. By hovering over the “Hot on Google+” banner, the account that shared…

The fundamentals of the first email - Marketing Land

…testimonials. There are a myriad of ways to incorporate testimonials in the footer of your email, including: showcasing your best testimonial on a banner image; linking to an article that features your best testimonial; and linking to a page that showcases all of your client testimonials. Whenever…

Marketing Day: January 17, 2014 - Marketing Land

…Metrics Conversion Optimization 3 Landing Page Resolutions for the New Year, Crazy Egg 5 Landing Page Videos That Will Make You Jealous, Unbounce Banner Displaying Top Deals Increases eCommerce Engagement by 105%, visualwebsiteoptimizer.com Should I Lower My Prices To Compete?, ConversionXL…

US Display Spend Will Overtake Search In 2016 [eMarketer] - Marketing Land

…2012, eMarketer had predicted that display spend would beat out search starting in 2015. The research firm says one in five dollars will go to banners and other display formats, including native social ads on sites like Facebook and Twitter, with spend reaching $13.39 billion in 2016, up from $11.57…

How To Simplify Manual Campaign Tracking In Google Analytics - Marketing Land

…“cpc” and “ppc” show up as “paid search” in the default channels reports.) Are paid social network banner advertisements the same as other banner ads? Does a significant portion of website traffic/revenue come from a marketing media not intuitively covered by the…

Comparing Ecommerce Product Pages

…“12 new from $607.92.” So, what’s the real price? Attention fell on World Market’s “Save 25% on all furniture” banner. They disclose their $35 delivery surcharge right next to the Add to Cart button. This may be a negative for some visitors, but this is probably…

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