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Marketing Day: July 1, 2013 - Marketing Land

…www.steamfeed.com Make Your A/B Testing Create Results – Not Statistics, KISS Metrics Display & Contextual Advertising Banner Ads Upgrade: How Google Makes Banner Ads Better, www.wordstream.com Has online advertising made us apathetic to privacy?, eConsultancy The New York Times Brings…

Marketing Day: October 29, 2013 - Marketing Land

…functionality, battery life) and supposedly is seeing returns north of 30 percent […] SEE: The Giant Banner Ads Google Is Showing For Major Brands As we covered last week, there are now giant banner ads being tested in Google’s search results for branded searches, signaling a big shift…

Shhh. Your Email Program Should Be A Secret Weapon - Marketing Land

…and who gets selected for the communication; in other words, why 18 products are shown versus six. Look at how a banner gets served. Most people think that when they see a banner, it’s just advertising that gets served. But in actuality, there is a very complex, technical fight for that…

Social Media Checklist for Startup Websites

…and 50×50 (displayed throughout the network) pixels to complete the profile. Upload a page banner (themed similarly to Facebook cover photo) sized at 646×220 pixels. Create unique banners and thumbnail images to highlight your top products and services. Feel free to use these labels…

What you need to know about the state of mobile advertising - Marketing Land

…A majority of the ads marketers buy today are the equivalent of display ads that you see on your desktop or laptop. They come in the form of banners, pop-ups or take-overs (ads that cover most of your screen until you click through or close the ad with the “x” in the corner). Similar to traditional…

Unstructured Data Is Redefining “Premium” In Display Advertising

…demographic. There are other benefits, but this inventory is usually designated as premium using simple attributes such as these. Paying more for banner placement on a page that receives a higher amount of traffic or that attracts a particular demographic, makes complete sense if you know nothing…

Your Homepage Is THE Landing Page - Marketing Land

…repeating. Banners & Sliders. If you feel the urge to use a slider (multiple images showing one after the other), try to avoid them. They are great for getting lots of messages to show, but in general, they have been repeatedly shown to convert fewer people than a well-designed single banner and…

3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond - Marketing Land

…with these further increases in mobile orders there is no sign of mobile’s growth easing. Smart retailers recognize that 2015 should be another banner year for mobile and continue to make it easier for shoppers to buy on their phones via mobile-optimized sites, native apps, and more integrated…

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