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3 ways to use the "familiarity bias" for maximum B2B engagement - Marketing Land

…to connect with a higher number of prospects. As the conversation advances, you’ll know the right time to make your pitch. 3. Retarget with banner ads to remain fresh in prospects’ minds Retargeting your website’s visitors on other websites they visit is key to keeping your brand fresh…

5 Ways Super Bowl Advertisers Are Still Losing The Digital Game - Marketing Land

…which tops Unruly’s list of most shared Super Bowl ads with 2011’s “The Force”, is teasing its 2014 appearance with a banner on its YouTube channel ads. http://youtu.be/Mzio0qhdxZY Jaguar, brand new to the Super Bowl frenzy, is betting big this year. It released a…

5 Social Media Trends To Kill In 2014 - Marketing Land

…been preaching the paid-organic hybrid for a while now, and it’s not too late to get on board. 5. Word-Biased Content Last year: 2013 was a banner year for creative, multi-media storytelling. Vine and Instagram emerged onto the scene, creating new opportunities for short-form online videos.…

7 killer ad tips for YouTube & video - Marketing Land

…visitors leave without taking any of the actions you’d like them to take — either they aren’t ready, or you didn’t get the message right. Banner and text ad retargeting/remarketing of audiences is great and easy, but if you didn’t get the message right when someone was at your site,…

Are Ad Blockers Killing The Digital Economy? Views From Web Summit - Marketing Land

…stay; just as browser makers moved to introduce automatic blockers on pop-ups several years ago, it now seems that a similar fate will befall the banner ad, which has gone from enjoying click-through rates of up to 5 percent to being a much-maligned nuisance in the eyes of many users. The topic of…

Ad Blocking: Simply A Symptom Of Advertising's Lack Of Creativity - Marketing Land

…points. Video pre-roll, for example, has been driving people over the edge because the ratio of ad length to content length grows out of whack. Banner blindness has turned the same ads virtually invisible. There should be more realistic caps on how many times the same ad is shown over and over…

Will Apple's "Location Warnings" Be Educational Or Scary? - Marketing Land

…Apple isn’t providing the same level of warning around it own apps. For instance, when Google Maps is using location data without being open, a banner flashes: “Google maps is using your location.” For Apple Maps, the message is friendlier: “Touch to return to navigation.” The same controls exist…

The Best (And Worst) In Marketing Of 2015 - Marketing Land

…advertising is everywhere these days, and that is starting to be a problem. The entire point of this channel was that it was supposed to be immune to banner blindness, thus saving the publishing world from bankruptcy. These units, however, are becoming spammier by the day (it seems that the rule of…

Beware: As Mobile Grows, Desktop May Decline - Marketing Land

…what’s what. We talk about banners, video, rich media, display, etc. Yet, all of these ad formats can run on desktops, tablets and smartphones — and, as often as not, we mix our numbers together so that banners on mobile Web are included as banners, and then factored into the growth…

Bringing creative in-house: 8 steps for avoiding disaster - Marketing Land

…mission for the effort Your effort requires a clear mission and scope in terms of which creative assets are being brought in-house. Website updates? Banner production work? Concept creative? Does it extend to video? Your definition of the scope of the work to be undertaken is critical, as is a clear…