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Crowdsourced Display Ad Design And Testing Platform Dispop Launches - Marketing Land

…new display ad design and testing platform that taps into the scalability of crowdsourcing launched today. Dispop allows advertisers to source Web banner ads, mobile ads and Facebook ads from thousands of designers and run automated A/B tests to find the top performers based on the marketer’s…

Pinterest Begins Testing Promoted Pins Ad Product - Marketing Land

…the business is envisioning, i.e. no banner ads. In the vein of other social networks including Facebook, Twitter and Tumblr, Pinterest is going the native ad route. Here are the criteria Silbermann lays out for the promoted pins: —Tasteful. No flashy banners or pop-up ads. —Transparent. We’ll…

Surviving Google’s New Policy Against Interstitial Ads - Marketing Land

…using it, either. LinkedIn’s special web page cannot be indexed by Google. Developing Better Banners Google recommends using App Install Smart Banners in Safari or Native App Install Banners in Chrome to replace interstitials. Unfortunately, these don’t offer much flexibility in design, which…

Retargeting Roundtable: Up Close @SMX - Marketing Land

…there’s also product fatigue to consider. Banner Ads Question: Is the banner dead? Jackie: No. Consumers want utility, no matter what that is. Consumers want to see something they want to buy and ads that are fun or engaging. Sometimes that’s banners, sometimes that’s native, etc.…

Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo] - Marketing Land

By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among…

Google Display Network Ads Support New Free Music Service - Marketing Land

…include TruView video ads and Lightbox ads, which are rich media ads that expand when clicked, that can display on all devices. However, basic banner ads are also being served on the site as well, as shown in the display ad for Stanford below. Retargeted text ads are also being served on desktop.

TrueView for action inventory extends to Google video partners - Marketing Land

…TrueView for action ads.Why we should careTrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays.If you’ve found success on YouTube with TrueView for action ads, this can help you extend your…