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Will Your App Promotion Interstitial Put Your Mobile SEO At Risk? - Marketing Land

…as mobile SEO, there are options that still upsell your app without completely destroying the search user experience. Google recommends a simple banner that can promote the app download while you still use the rest of the page to deliver the page content. For example, here is a page that does a…

How mobile marketers can prepare for when tragedy strikes - Marketing Land

…marketing. In email marketing, you can change or delete content right until the very last minute before it goes out. Changing the content of a web banner is easy; replacing an image, even easier; removing it altogether from layout, still doable. Social, as mentioned before, has the most substantial…

Content: It's Not Another Channel - Marketing Land

…recognizing the brand, voice, message or product as they flit across media, channels, screens and devices. An Apple Watch, and email message and a banner ad have little in common, other than the fact that all are content delivery systems. So here’s where organizations will be challenged in the…

The cure for content shock - Marketing Land

…messages. From the latest technology offering to consulting services and networking opportunities, today’s decision-makers are drowning in a sea of banner ads, emails, white papers and blog posts — most of it irrelevant and useless. B2B buyers have so much content constantly thrown at them…

GDN or DSP: How to decide - Marketing Land

…consider a DSP are less compelling because you probably can get all the reach, targeting and ad diversity you need from within the GDN. • Existing banner creative and an ability to create new messaging regularly: Custom ads cost money to create. The GDN and some DSPs facilitate dynamic ad creation…

Google Display ads have evolved: What's next for display? - Marketing Land

…ways you can take what we’ve learned over the past 15 years at Google to drive growth for your business right now.1. Scale with automationGeneric banner ads are a thing of the past: 54 percent of consumers expect brands to tailor mobile information for them based on their previous behavior, such as…

Growth Hacking Your Marketing Strategy - Marketing Land

…but it’s becoming harder for the small guys to compete. It’s also teaching the consumer to ignore everything. We’ve known about banner blindness — in which people naturally learn to “tune out” ads — for a long time now. Display ads on websites are ignored.…

Here's what email marketers can learn from Morning Brew's expansion - Marketing Land

…Morning Brew wouldn’t say what those will be.The new verticals will carry the same advertising model as Morning Brew’s original newsletter. No banner ads, just “Sponsored by” branding at the top and native advertising throughout that the founders recently told Forbes is bringing in about $200,000…