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The best ads aren't ads - Marketing Land

…the banner without clicking on it. Even when we told them to navigate to the page that the banner ad would send them to, the users still couldn’t see the banner, even though it was right in front of them (and really yellow — did I mention that already?). This study is a great example of banner

Facebook Audience Network Opens Up To Mobile Web - Marketing Land

…as opposed to the text and banner ads available via AdSense — that are increasingly popular with publishers and advertisers alike. (Google does offer in-app native ad formats through DoubleClick Ad Exchange). FAN also supports native video, as well as banner and interstitial formats. In…

Google: Data Show Users Hate App-Promotion Interstitials - Marketing Land

…has determined empirically that interstitials don’t work and that the same call to action is more effectively presented as a mobile banner at the top of the page — provided it doesn’t take up too much space and is easily dismissed. In a case study on app download interstitials,…

How Marketers Can Take Advantage Of Apple’s iOS 6 - Marketing Land

…Smart App Banners are unobtrusive, provide a direct link to the app, and also display the app’s icon, title, company name, star rating, and price. Here is the Smart App Banner HubSpot is using for its iPhone app on our login page and on Marketing Grader. Adding a Smart App Banner is incredibly…

7 reasons your Instagram Ads aren’t converting - Marketing Land

…& banners Just like with other social channels, Instagram users are coming to the app looking to be entertained, connect with friends and learn. If you really want them to ignore you, you can break their immersion by slapping a big red banner onto their screen. On a mobile screen, a banner is…

The death of mobile pop-ups and what you can do instead - Marketing Land

…such as email or unindexable content that is behind a paywall. Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space. This change is…

Study: Which digital ad formats are most effective? - Marketing Land

…By using a basic banner format and adding animation, these smaller format units were analyzed to test if creative enhancements alone could result in a higher share of session and attention. In-app gaming banner ads showed lowest ad effectiveness. While in-app game banners were highly visible…

Marketing Day: May 10, 2013 - Marketing Land

…Home had 500,000 downloads as of April 21. […] That YouTube “Experiment” Red Banner Was Just A Display Bug Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the…