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Will Search Engines One Day Be Overcome With Display Ads? - Marketing Land

…famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both Google users and the…

How Ad Retargeting Ruined Christmas - Marketing Land

…Here’s how it looked for that Macy’s ad: The page supposedly explains why this particular banner ad was shown. It says that right at the top, “Why are you being shown this banner?” But it doesn’t really live up to that promise. There’s no introductory text, no…

Tag management systems and DMPs - a match made in heaven? - MarTech Today

…value. Google published data showing that, on average, half of all ads go unviewed. Banner ads may fall below the fold or be scrolled out of view. Some sites fraudulently fire the banner code, but the banner isn’t visible. Issues surrounding ad viewability have given rise to an industry standard,…

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash - Marketing Land

…CEO Marissa Mayer said that she believes that video ads can “replace the branded banner advertisement”: We say that video is display 2.0 because we believe it can reinvent and replace the branded banner advertisement. Video, along with mobile, social, and native, represents a new format…

AOL Expands Rich Media Ads To MSN And Millennial Media - Marketing Land

…January. The Devil Full-Page Flex unit is also now available on Millennial Media’s network of more than 65,000 apps. The format displays as a banner at the bottom of the screen. When users tap the ad, it expands in either portrait or landscape orientation and can showcase multiple band assets.…

6 Analytics Tips To Predict Your Online Marketing Revenue In 2014 - Marketing Land

…15% of this revenue originated from a banner campaign. You should adjust both your paid search and banner ROAS goals in order to take into account those assisting impressions/clicks, and potentially decrease your short-term ROAS goal for your short-term banner campaign as you know it is indirectly…

AdPushup Launches A/B Testing Solution For Google AdSense Publishers - Marketing Land

…publishers. AdPushup ad layout testing tool automatically syncs across ad networks, including Google AdSense. “Our aim at AdPushup is to fight banner blindness without compromising on the UX. Ad Networks like Google AdSense have no control over the web page of the publisher — this is where…