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Twitter's New Profile Page Is Now Available For Everyone - Marketing Land

…profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give you some…

Why you should be using programmatic native ads - Marketing Land

…increased 6x compared to equivalent banner ads, and viewable impressions jumped 4x.” According to a DoubleClick analysis of traffic across its network in 2017, users are twice as likely to click on a native ad as they are to click on a traditional banner. We’ve been seeing similar results in…

Yandex Launches Look-Alike Audience Ad Targeting For Display Campaigns - Marketing Land

…technology to receive enough data to find patterns. According to the company, clothing retailer Quelle increased click-through rates on their banner ads by 300% during beta testing. Another test partner, KIA Motors is said to have seen a 145 percent lift in delayed conversions when using look-alike…

YouTube Brings Cards To TrueView Ads To Boost Interaction - Marketing Land

…change goes into effect in May. YouTube is also changing the way clicks are counted. Currently, when users click anywhere on the player, a click is registered. Now just clicks on cards or calls-to-action, the video header, companion banner or a link at the bottom of the player will count as a click.

5 strategies to convert your readers into email subscribers - Marketing Land

…reason to provide registration information in an engaging format, then people won’t be as apprehensive to sign up, even via social media. 4. Banners Using banners on your blog is also a viable option for lead generation. The reality is that most readers are not going to consume all of your content.…

Google Patent For Ads That Follow You Surfaces - Marketing Land

…served quickly to any device, the banner is as threatened as ever. But this patent, in part, is a reminder of how far we’ve come since the days of swinging monkeys and blinking slot machines. Low click-through-rates on today’s ads are seen as a result of “banner blindness” as oppose to safety fears…

Why Native Advertising Matters And What You Should Do About It - Marketing Land

…of advertising next to editorial content. Today’s digital banners in the ubiquitous leaderboard and right rail placements are the equivalent of TV’s, magazine’s, and newspaper’s pre-adolescent forms. Banners too often are out of the reader’s activity stream, not mindful…

Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes - Marketing Land

…how they can help you make more money. Find Out How Much Your Banner Advertising Spots Are Actually Worth It’s a common theory that most of the Internet experiences banner blindness. And you may assume that the affiliate banners on your website don’t convert as well as your in content…

5 Steps For Optimizing Your LinkedIn Company Page - Marketing Land

…seniority and geography. Rotating, Hyperlinked Banners LinkedIn gives you the option to add up to three banner images to each of your company profile pages. Banner images are great way to serve targeted content — and you can create hyperlinked banners with calls to action in conjunction with…

AdTheorent offers polling ad to target ad campaign based on results - Marketing Land

…an audience model with a specific set of features — in this case, a perceived predisposition for optimism — for targeting either a banner ad or a pre-roll video, mostly on mobile web but also for some in-app ads. AdTheorent SVP Matthew Groner said that 1.4 percent of viewers of the…