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Facebook Should Keep Ignoring (Some) Advertisers - Marketing Land

…prove something similar — that social connections, not hugely flashy banners, can do the same. So whilst GM & WordStream both seem to think that Facebook is in the wrong for not giving in and allowing huge banner ads, marketers who care about truly creating connections with consumers…

Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers - Marketing Land

…traffic. The ads are 320×50 banners that appear at the bottom of a users’ smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an “X” icon in the upper right corner as with most other mobile anchor banners, users dismiss the AdSense…

Native Ads: Effective, But Are They Accepted By Consumers? - Marketing Land

…as much as 10X better compared to mobile display advertising at similar frequency Users gave mobile native ads 3X more attention than traditional banner ads Users spent 40 percent more time interacting with native ads than with standard ones Average brand recall with native ads was more than 2X the…

FTC Updates ".Com Disclosure" Online Ad Guidelines - Marketing Land

Under the banner of preventing “fraudulent, deceptive, and unfair business practices,” the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices…

Google's Responsive Lightbox Ads Now Available In AdWords - Marketing Land

…The ads incorporate advertiser assets from an advertiser’s YouTube channel, uploaded images or Google Maps. When a user hovers over the banner unit, the assets dynamically fill the publisher site, mobile app, screen, or device — desktop and mobile — in full-screen. “By…

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