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Scaling Programmatic Advertising With Dynamic Ads - Marketing Land

…Creative. At Marin Software, we often refer to it as dynamic product retargeting, similar to Facebook’s naming convention, but we also include Web banner ads in our definition. Whatever your preferred nomenclature, dynamic advertising refers to ads where the design elements — the images, the…

How Will Brands Cash In On Native Facebook Video? - Marketing Land

…though. In December, Facebook launched an experimental ad unit on clips from the NFL sponsored by Verizon. Those clips included a clickable Verizon banner on the video and a short Verizon “post-roll” ad that played after the video. And this week TheVideoInk reported that Fox Sports is…

XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath - Marketing Land

…likely to purchase and with the technology to convert them on the spot.” The company says its commerce-enabled ads yield six times more conversions than traditional mobile banner ads. Among the more than 450 retailers the company says are using XpressBuy ads are The Home Depot, Target, and GoPro.

8 Great Ways to Use QR Codes for Marketing

…course, dramatically increase the number of people who scan the code. Banners – at convention tables, in public spaces, anywhere someone might be interested in your app or product, have a banner with your QR code. (Use banners in places with pedestrian traffic.) For businesses that service cars, put…

Facebook Instant Articles: What’s In It For Advertisers? - Marketing Land

…placed on Instant Article ad units: One large banner ad, sized 320×250 or 300×250 pixels — or two small banners sized 320×50 or 300×50 pixels for every 500 words of content. A maximum of four total ads per article, and a maximum of two small banners per article. All articles are allowed to…

For Twitter Retargeting, Communication Is Key - Marketing Land

…game because of the nature of the medium. We’ve all grown used to that pair of red shoes following us around the web in the form of display (banner) advertising. But now the shoes are going to show up in a Twitter stream as well, in the form of promoted tweets. Twitter’s shift towards…

Marketing Day: April 8, 2013 - Marketing Land

…Land and other places across the Web. From Marketing Land: Why Are Banner Ads Showing Up On Popular Websites Like Apple.com & Bing.com? According to a recent Ars Technica article, two CMA Communications customers have reported banner ads being injected directly into webpages on popular websites,…