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Barry Levine

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[Reminder] Upcoming Webcast -- How To Boost Lead Conversion

…that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? In this webcast, Barry Levine and Gary Gerber review the latest marketing and sales automation software and show you how to boost sales conversion, with or without automation,…

MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API

…Dec 17, 2015 by Barry Levine The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities. Lithium Gives Its Community Owners A Holiday Present They Need: Stats Dec 16, 2015 by Barry Levine With Value Analytics…

Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more

…LiveRamp launches IdentityLink for Publishers Jul 19, 2017 by Barry Levine Participating publishers can offer Facebook-like people-based targeting on their sites. Cedato offers Video Tech Stack for Publishers Jul 19, 2017 by Barry Levine This is the first such package by the native video provider…

Barry Levine Joins Marketing Land As Our New Martech Reporter

The Third Door Media editorial staff is growing again. It’s a pleasure to announce that Barry Levine has joined our team and will cover one of the fastest growing areas of the marketing industry as our new, full-time Martech Reporter. We believe that marketing technology is the underlying…

MarTech Today: Google's "Live Blog," Act-On's Verticals & An AdWords Script

…Data Reveal Hidden Data Nov 19, 2015 by Barry Levine The two New York City-based companies are separately releasing today new ways of looking at their user data. Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions Nov 19, 2015 by Barry Levine The pre-built content, workflows and…

MarTech Today: "First automated trend forecasting," Google's expanded Now on Tap & more

…predicted the Rainbow Bagel Jul 6, 2016 by Barry Levine Santa Monica-based Tilofy is looking to transform the labor-intensive effort needed to predict the future. The conventional wisdom on ad blocking is missing one key statistic Jul 6, 2016 by Barry Levine There’s one stat that could connect the…

Marketing Day: Facebook crisis, Google GDPR & measuring ROI - Marketing Land

…some GDPR triage Mar 26, 2018 by Barry Levine If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions. Google’s steps toward GDPR surrounded by questions Mar 26, 2018 by Barry Levine The tech giant wants publishers to…