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Storytelling for action: Why brands need to tell a complete story - Marketing Land

…either of the characters, the ad might propose the beer as the ideal means of celebrating a well-earned victory. In using the fable, the ad would link the beer brand with the values of hard work and persistence, rather than expressing the beer’s value as a beverage. According to a 2013 Forbes…

A standout content example: Budweiser and the Cubs - Marketing Land

…see a few Budweiser logos or beers in the video, but they’re a natural part of the story, not a contrived product placement attempt. Yes, there are fans with beers in hand, but for many people, football and beer go together. And Budweiser is the “official beer” of Major League Baseball,…

Beer Brand Lets People Attach Video Messages To Their Bottles - Marketing Land

…they can. Working with Del Campo Saatchi & Saatchi, Argentinian beer brand Andes has come up with an ingenious little QR code-fueled mobile video stunt entitled “Message in a Bottle.” Bottles of Andes beer have been imprinted with QR codes which, in tandem with a downloadable…

Marketing Day: Ace Metrix Ranking, Clearstream Study & Beer Brands - Marketing Land

Beer Brand Lets People Attach Video Messages To Their Bottles While marketers have long argued over the usefulness (or not) of QR codes, this debate has not stopped brands from implementing the technology wherever and whenever they can. Working with Del Campo Saatchi & Saatchi, Argentinian beer