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Embrace Science And Big Data: The Attribution Revolution - Marketing Land

…percent more goods were sold than in reality. So, what’s the answer? Science. Attribution is not an art or a guessing game. It’s complicated, it’s a big data problem, and there are companies that specialize in this. Adometry and C3 Metrics are two of my personal favorites. Some ad agencies have even…

Everything is e-commerce: Big takeaways from CES - Marketing Land

…decisions. Combatting the phenomenon of choice overload, Amazon allows for genuine discovery and search, but all while using first-party purchase data and advertising to get there.”Key ResourcesGet the report: Amazon Advertising Forecast 2019Amazon adds customer acquisition metrics for display,…

The in-housing trend is all about data - Marketing Land

As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled — Omnicom, IPG and WPP included. The roles of agencies, brands, tech platforms continue to shift and consultants have edged in on the agency piece.…

My Date With Big Data - Marketing Land

big from big data: customer segmentation, one-to-one and real-time marketing, multi-channel attribution and micro-targeting of messages across channels are just a few of the areas that big data will likely improve. (Want more examples? Have a look at Smart Marketing Using Big Data). But, can big

Report: Local-Mobile Ad Targeting Offers Big Performance Lift - Marketing Land

…breakdown of smartphone vs. tablet activity in the report. However last year xAd, Telmetrics and Nielsen released a range of very interesting data about mobile consumer behavior on smartphones and tablets in three verticals: Restaurants, Autos and Travel. Those data were previously written up here:

Prices increase next week. Save big at SMX West now. - Marketing Land

…your SEO skills, revamp your AdWords account, target audiences through retargeting, social media and display and gain deeper insights into your data with Google Analytics by registering for a pre-conference workshop. All workshops take place Monday, March 20. Connect with vendors: Swing by the…

Much ado about data - Marketing Land

…Guardian, the company’s head of data, Alex Tayler, said, “When you think about the fact that Donald Trump lost the popular vote by 3m votes but won the electoral college vote that’s down to the data and the research.” It all sounds so Big Brother. Evil data nerds who use our own personality…

4 Underused Data Points For Conversion Optimization - Marketing Land

…viewing data. With YOY data, you can identify trends, prepare for slow seasons, analyze growth rates, and find out how and why your site is gaining more conversions. Where To Find YOY Data: To get year-over-year comparisons, just compare last year’s data with this year’s data. But what data?!

Foursquare Makes Good On Promise To Sell Data For Retargeting - Marketing Land

…the “big data” club, making good on an earlier promise to sell location and other user-behavior information to third parties. The company has said it wants to be “the location layer for the internet.” As reported yesterday in AdAge, Foursquare is now making customer data

Ensighten’s tags open up data collection for IBM’s Marketing Cloud - MarTech Today

…firm has announced that its data collection mechanisms can now be used to provide data for IBM’s Universal Behavior Exchange (UBX), which is designed to exchange data between commonly used marketing platforms. The cloud-based UBX is an exchange of individual behavioral data between systems, so that…