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Black Friday Starts Today On Amazon.com - Marketing Land

…turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and will continue for eight days through the end of the actual Black Friday

At Amazon.com, Black Friday began today - Marketing Land

…says it’s Tuesday, November 1. Never mind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five…

2014 Black Friday & Cyber Monday Driving Social Conversations

Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales compared to 2013 — but the conversation on social media has never been stronger. Black Friday 2014 was the most social ever, according to social…

2014 Black Friday - Cyber Monday Weekend Sales Statistics

…Day and Black Friday set new [online] sales records with $1.33 billion and $2.4 billion, respectively.” IBM said that Thanksgiving Day and Black Friday e-commerce was up over 2013 but acknowledged that average order value was down for both days. IBM further explained that “Black Friday

Retail is better off without Black Friday - Marketing Land

…expanding raw sales numbers. More worrisome is the evolution of Black Friday into the behemoth that lasts not days, but weeks — and now even months. As with any successful initiatives in retail, the industry has bled Black Friday dry. Here’s why: Group-think hurts retail The original sin of…

Infographic: Black Friday & Cyber Monday Shopping Stats - Marketing Land

The holiday shopping season is about to kick-off once again with “Black Friday,” the busy shopping day after Thanksgiving in the US. Meanwhile, “Cyber Monday,” which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are…

Consumers spent a record $6.22 billion online on Black Friday - Marketing Land

…in purchases on their phones on Black Friday, obliterating the previous record of $1.4 billion set on Cyber Monday last year. More than one-third (33.5 percent) of online Black Friday sales were made on smartphones, compared to 29.1 percent on Black Friday last year.“Retailers and brands…

The shifting social landscape of Black Friday & Cyber Monday - Marketing Land

…enough Should retailers start to panic about Black Friday? I think not. I expect to see a dramatic increase in Black Friday conversation this week, as the country shifts away from the election and toward the holiday season. But even with a late Black Friday surge, it would be wise for retailers to…

Black Friday by the numbers: Another year of e-commerce records - Marketing Land

…blog post covering Black Friday’s results, “Forty-two percent of Black Friday orders were placed from a phone.” According to Salesforce, Black Friday saw a 24 percent increase in digital commerce. The combined digital commerce for Thanksgiving Day and Black Friday represented a 26…

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