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For Scott Brinker, marketing is designed to balance the '4 Forces' - Marketing Land

…are centralized systems that bring key customer profile data into one system, but, by doing so, they make that data available to anyone. Even blockchain, whose purpose is providing a decentralized ledger, operates on a centrally agreed-upon protocol. Automation for personalization, humans for…

How blockchain-based identity could change digital marketing - Marketing Land

…on, the biggest effect on marketing from blockchain technology could be on identity — and on all the tools that depend on identity, like customer relationship management or identity-based ad targeting. Blockchain advocate Jeremy Epstein, CEO of blockchain consultancy Never Stop Marketing and a…

How researching B2B influencers can deliver actionable intelligence - Marketing Land

…analysis to find influencers on the topic of blockchain and cybersecurity. Using proprietary methodology and technology, we identified close to 600 influencers who have written and/or talked about cybersecurity within the context of blockchain over the last three months. The influencer audience…

An expert on loyalty programs has a warning for blockchain startups - Marketing Land

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs…

Grabbr employs blockchain tech to lock-record its social sharing - Marketing Land

Social referral marketing platform Grabbr has launched a blockchain-based ledger to transparently track key events. Based in Franklin, Tennessee, the company offers rewards to users who share marketing content via email, social networks or SMS. Its platform was launched in January. In a typical use…