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What does online lead generation look like in 2019? - Marketing Land

…companies aren’t at this level of complexity yet, we see some companies begin to go beneath the surface. If you’re looking to be inspired, the Hull.io blog is a great place to find examples of this in the wild.ConclusionIn 2019, most aspects of lead generation are remarkably similar to years past.…

The Six Biggest Mistakes In Corporate Blogging - Marketing Land

…promotional formula that goes into blogging, which allows it to be successful. You can blog all day, but if you don’t promote it correctly, you will never reach the levels of success you are looking for. In short, it’s easy for people new to corporate blogging to make mistakes. Here are the…

5 Free Ways To Get Your New Blog Noticed - Marketing Land

Build it and they will come, right? Unfortunately, when it comes to starting a new blog, that is simply not true. I see many new blog owners become hyper-focused on getting Google to send them masses of traffic through SEO. And, while Google traffic is great and should not be ignored, focusing all…

Turn Your Blog Into A Learning Center To Win At Content Marketing - Marketing Land

…many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository…

4 Things Online Marketers Should Know About User Experience (UX)

…for the user experience. Why are we implementing structured data? Because it’s good for the searcher experience. Why do we have to create a blog and write new posts every day? Because it’s good for the user experience. Why are we decreasing the download time of our web documents? Because…

And The $1.5 Million Winner Was ... "What's #EsuranceSave30?" - Marketing Land

…think the lasting effects will go on for a very long time.” Postscript (March 14): After the session, Esurance weighed in with a post on its blog that included an infographic (below) about “the little hashtag that could” and a reminder that its social media effort isn’t…

10 Stupidly Simple "Hacks" To Win At Content Marketing - Marketing Land

…whole blog. Since our new signup form went live, we’ve seen more subscriptions in our first month than we got in all of 2014, plus some. With the importance of subscription models resurging through the content marketing blogosphere, it was about time for us to practice what we preach. If your blog

And The Fastest Blog Comment System Is...? - Marketing Land

Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But…

Despite Emphasizing Mobile, Yahoo Shutters Mobile Blog - Marketing Land

…has dozens of blogs addressing each area and aspect of the business. Arguably there are too many Google company blogs. At the other end of the spectrum I could only find a few remaining Yahoo blogs: its corporate blog, a search blog, a developer blog and an advertising solutions blog. Mayer may have…

Infographic: How To Promote Your Blog Posts - Marketing Land

…commenting on blogs — even relevant blogs — shouldn’t be just an exercise in dropping a link to your blog. Unless there’s a real reason to leave a link, that’s a tactic you might want to leave off from doing. Submitting guest posts and joining blogging communities that…

Content Marketers, Kill The Blog Category - Marketing Land

…will be able to attest to the notion that how we write with various tools is fundamentally different. Blog Post Categories It’s understandable that when blogs were devised, the various blog posts were categorized. After all, that was easy to do with a database-driven system — you simply…