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Bounce rate: Important metric or junk data? - Marketing Land

…(scrolls to a specific percent of the page), and then how many reach the bottom of the article, a more accurate bounce rate can be calculated. Only 17 percent of article visitors bounced (failed to start reading), and of those who started, nearly 100 percent read to the end of article. Only by…

Content manager checklist: 10 things to do before you hit publish - Marketing Land

…and they won’t have to go back and forth within a single window to consume content. You can also help to increase time on page and decrease bounce rate from your site, which can affect search rankings. 6. Evaluate anchor text Anchor text is the clickable text part of the link you see on either…

Using A Google Tag Manager Listener To Get Your Real Bounce Rate - Marketing Land

…additional actions. My bounce rate went from over 70% to about 16% overnight. Man, I’m good. Before and after the bounce rate change. Naturally, you can select a different timer — say 30 seconds — to track bounces more conservatively. Recording your bounce rate more fairly makes…

4 deceptive Google Analytics metrics that fool retail marketers - Marketing Land

…direction. Bounce rate Bounce rate is a fairly simple metric. It measures the percentage of website visitors who view a single page on your website before leaving, or “bouncing.” Marketers tend to obsess over their website’s bounce rate, constantly questioning if it aligns with bounce rates of…

Live Chat Best Practices for Conversion Rate Optimization - Marketing Land

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with and…

Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year - Marketing Land

…conversion rates improve across the board. Smartphones converted better year-over-year, increasing from .83 percent to 1.31 percent, in Great Britain. More bad news from the report: bounce rates are up and average order values (AOV) are down. Monetate says desktops drove the increase in bounce rates

Straightforward Metrics And Tactics To Boost Email Conversion Rates - Marketing Land

…conversion rate may not actually be the one that generates the most revenue. Using Email A/B Testing to Compare the Revenue Generated by Different Offers This simple framework allows you to test the relative performance of different email versions against almost any site metric: bounce rate, time on…

New On Google Analytics Pages Reports - Entrance Metric - Marketing Land

…might overreact to Bounce Rates, giving too much emphasis to it. For more on why most people misinterpret Bounce Rates also see Yehoshua Coren post on Demystifying Bounce Rates. According to Jordan Louis on his Web Analytics Primer: “It is important to know the bounce rate because it can help…