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Brand Lift

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The Definitive Guide To Digital Brand Lift - Marketing Land

…to enable marketers to best understand holistically the branding effects of their digital efforts. Brand Lift And The Purchase Funnel In a nutshell, brand lift is the increase in the achievement of the main marketing objectives of a brand advertising campaign. The term is used broadly by marketers,…

IAB Study Highlights Brand Awareness And Context For Native Ad Success - Marketing Land

…for brands and publishers both, when consumers’ viewpoints are taken into account,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “News publishers get greater impact when they work with familiar and trusted brands. By the same token, marketers see greater lift

Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics - Marketing Land

…A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding metrics it measures to include lift in consideration, favorability and purchase intent. With over half of YouTube’s traffic coming from mobile, Brand Lift measurement is now available for…

Top Google+ Brands See 1400% Follower Lift In February - Marketing Land

…for top brands was uncovered. Compared to December’s numbers, the number of people with top 100 Google+ brands, in their circles was up over 1400% in February. In December the top 100 brands collectively had 222,000 followers. In February, this number was over 3 million. Google+ brand pages…

YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land

…incremental lift in ad recall and 3.5 percent lift in click through rate — a 785 percent increase over their regional benchmarks.YouTube is also partnering with IRI to offer advertisers new Brand Lift reports and metrics.“Soon you’ll be able to set up Brand Lift studies directly…