1 - 12 of 308

Brand Safety

1 - 12 of 308
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 26 | Next

Marketers say they'll adapt to a changing Facebook - Marketing Land

…based on this, brands can build personified campaigns, giving the right message to the right person at the right time without knowing any personal information,” said Weiss.More 1:1 consumer engagement opportunities. March sees potential within a privacy-focused platform for brands to optimize…

The in-housing trend is all about data - Marketing Land

…to be more accessible, but data without a strategy is useless. In 2018, consumer privacy, fake news and brand safety were areas of concern for most CMOS. By owning data and data sources, brands can not only better understand the customer journey but can also establish more trust. Good first-party…

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation - Marketing Land

…of websites that have implemented ads.txt as of June 2018 | September 2018 Pixalate “Q2 2018 Ads.txt Trends Report.Despite issues of brand safety, problems with verification and unreliable viewability metrics, programmatic advertising continues to grow in usage. Though this is the first…

Study confirms brands' worst fears about unsafe content - Marketing Land

…new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the risk to brands that appear next to “unsafe” content. In short, the study found being associated with unsafe content had a significant, negative impact on brand perceptions, consumer…