1 - 12 of 1994

Brand Story

1 - 12 of 1994
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What's your brand's story, anyway? - Marketing Land

…personalized choices that directly impact the way the story unfolds. Giving the viewer this type of control ultimately shifts the focus from the brand to the consumer. The question is, what kind of stories can and should your brand be telling with interactive? The best narratives for interactive…

It takes a village: Story creation in the digital age - Marketing Land

…works.Many stories are far more diffuse, spanning multiple channels of distribution and even crossing into different genres. Coca Cola’s brand story, for example, or the Marvel universe, is more like a narrative world than a linear story, even though it may add up to a few big ideas.Untangling story

The new best practices for digital brand storytelling - Marketing Land

…aspirations.Brands use stories in the exact same way, and the best marketers understand how important stories are when it comes to demonstrating the how, what and why of a brand’s offering. Although the components of a good story remain as they’ve always been, the process of telling a story in the…

Storytelling for action: Why brands need to tell a complete story - Marketing Land

…A good story expresses the protagonist’s ascent from a sub-optimal present toward a brighter future. The distance between the prospect’s own present and the future they experience vicariously through the protagonist creates a sense of lack that is satisfied by the brand. The story of the tortoise…

How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi - Marketing Land

…technology, he explains. And brands must step up and deliver on those expectations. Loyalty Redefined Loyalty needs to be redefined in the current marketing and technology environment, Griffith contends. Rather than the consumer being loyal to the brand, he says, the brand now needs to be loyal to…

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Stories. Almost a month after the launch, 15 to 25 percent of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that have been experimenting with the feature. Within the first two days of adding links to its Instagram Stories, “we saw…

Protagonist’s new platform finds the stories told about brands - Marketing Land

Every brand wants to tell a story. But a new narrative analytics platform has launched to help brands figure out the stories that are actually being told about them. The platform is called Protagonist, from a company by the same name. Formerly called Monitor 360, the San Francisco-based firm was…