1 - 12 of 1421

Branded Events

1 - 12 of 1421
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 119 | Next

How to scale local events - Marketing Land

…a few months’ advance notice for local event sponsorships, the News Feed isn’t enough. In this article, I’ll outline the benefits of local events sponsorship and how your team can select local events for one-off campaigns or at-scale. Why events? Events, especially smaller opportunities, are…

Maximize The Event Experience: Engage Socially In The Moment - Marketing Land

…in real time, during events, requires knowing a lot about who those consumers are, what they care about and what they’re thinking and saying about your brand already. If your brand is the event’s title sponsor, listen to online conversations far in advance of event day to identify key conversation…

How to solve the event marketing data problem - MarTech Today

…easy to understand marketers’ attraction to events, especially for demand generation. Face-to-face events provide brands with a platform to generate real dialog, go deeper with prospects to understand their specific needs, and tell their brand story in an interactive way. And B2B professionals…

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand - Marketing Land

…award show events, triggered digital campaigns position your brand front and center, and create opportunities to reap significant business from someone else’s marketing machine. Types Of Award Show Triggers Award shows serve up marketing opportunities around various types of event triggers. The…

How To Leverage Community To Build A Great Brand - Marketing Land

…great brand. Community is often considered something that “comes later” or something that is optional, but the best brands in the world know differently. Let’s walk through the top ways you can leverage the community you are creating to build a great brand. Create A Rally Point Great brands know…

How most startups do events wrong...and 6 ways to do them right - Marketing Land

…company? Reach is bigger than “people met,” and events that extend your brand’s reach bring more eyeballs for your buck. Speaking of eyeballs… 4. Focus on audience First, always ask for attendance demographics. Many event organizers have these numbers ready to send out. But…

Calendar Live Enables Twitter Ad Targeting During TV Shows And Events - Marketing Land

…promoted tweets are scheduled around live events than standard promoted tweets. As Oreo and a handful of other brands proved during the Super Bowl last year, being able to quickly piggy-back on trending topics and news events as they happen can be branding gold. Now it looks like the stakes will…

Branded storytelling: Capitalizing on moments that matter - Marketing Land

…with its blockbusters, music festivals, sporting events and other key cultural moments — is branded storytelling. Branded bad For each article questioning branded content, two more hail it as the future of marketing. A quick “branded content” search yields 6,420,000 results, with countless…

How Coke & Denny's React To Real-Time Events On Social Media - Marketing Land

…otherwise, the two brands would seem to have little in common. However, at SMX Social Media Marketing in Las Vegas last week, representatives of those brands demonstrated their common belief in the value of both planning and agility in harvesting the power of real-time events. In this column,…