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Content marketing and personal branding go hand-in-hand - Marketing Land

…work on building a personal brand to advance their professional ambitions. This realization was simultaneous with two other light bulbs igniting: The first is that this advice applies to anyone, regardless of age or résumé. The second is that all this personal branding boils down very neatly to…

Prime Price Hike Hurts Amazon Brand Engagement - Marketing Land

…percent to 83 percent.” Brand Reputation and Brand Value were two metrics in the survey that declined for Amazon. Brand Keys said in a public statement that Prime members were now “disenchanted with the Amazon brand” in the wake of the price increase. Brand Keys contends that its…

Marrying Performance With Brand -The Future Of Dynamic Display - Marketing Land

…inadequate for understanding the impact of brand-focused ads. Because of the lack of measurable insight into digital branding initiatives and the associated CPM cost structure, brand marketers have historically paired static creative with broad-based media buys. This “spray and pray” approach to…

Google Calls It Quits On Brand Banner Ad Test In Search Results - Marketing Land

…when the branded banners displayed, no other AdWords ads appeared on the page. The test marked a first for Google, not only in the introduction of banners in the search results, but in presenting ads that were explicitly branding- rather than performance-oriented. Participating brands included The…

The Pressure’s On: Data’s Impact On Brand Partnerships In 2016 - MarTech Today

…platform will become more valuable to the brand. While many marketing tech firms may view media buying as outside their wheelhouse, they will have little choice but to explore offering it as a service as they face increasing pressure from brands in 2016. Brands’ Programmatic Strategies Will Change…

Using Email To Drive Your Brand Value To Greater Heights - Marketing Land

Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand that is…