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Protect your brand in search - Marketing Land

…towards safeguarding your brand equity. Answered in this report:Does brand bidding impact your conversions?How to reduce the impact of brand bidding by 50%.How AI technology can help protect your brand in search.Visit Digital Marketing Depot to download the “Brand Bidding Impact Report.”

What is brand marketing? - Marketing Land

…is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. “That’s branding, but that’s like branding with…

8 best online reputation management tools for your brand - Marketing Land

…on your brand’s health. It lets you perform searches on over 40 websites to see if anyone’s filed a complaint against your business (remember, these reviews might potentially start ranking in Google for your brand name!). From there, you can see which reviews are the most popular, see your brand’s

What Does Omni-Channel Brand Marketing Look Like? - Marketing Land

…be good news when they understand how to use them for one unified brand impact; it can also be bad news, when print, digital and social teams operate in silos. It’s not hard to understand why silos lead to a weakened brand impact. Today’s customers shift between marketing channels within…

Demystifying Brand Loyalty Among Millennials - Marketing Land

…points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well. To maintain loyalty from this discerning group, brands must provide relevant and compelling rewards and offer numerous ways to…

Content Marketers: Concrete Steps To Finding Your Brand's Voice - Marketing Land

…of a company becoming an established brand. For a tone of voice does the invaluable work of expressing personality, proving individuality, and – most importantly – building trust with an audience. At a time when the rise of content marketing demands that brands become publishers and entertainment…

What's your brand's story, anyway? - Marketing Land

…your brand’s digital marketing efforts. As Forbes contributor Steve Olenski points out, marketers who lead with storytelling are better positioned to convey their brand’s unique personality and connect with their audience on an emotional level, which is exactly what builds brand loyalty.…

The Worthless Battle Between Direct Response And Branding - Marketing Land

…line with their brand. These may be “direct response” campaigns, but I guarantee you every part of these campaigns has a huge effect on your brand image. “Branding” Shouldn’t Be An Excuse For Low ROI Now that we have covered direct response, let’s talk branding. If DR focuses too…

Targeted Advertising: Gaining Ground for Branding Campaigns - Marketing Land

…targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes. Large brands such as Proctor & Gamble (P&G) and Unilever have already commented publicly about moving brand dollars to digital…

Content marketing and personal branding go hand-in-hand - Marketing Land

…work on building a personal brand to advance their professional ambitions. This realization was simultaneous with two other light bulbs igniting: The first is that this advice applies to anyone, regardless of age or résumé. The second is that all this personal branding boils down very neatly to…