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What's your brand's story, anyway? - Marketing Land

…your brand’s digital marketing efforts. As Forbes contributor Steve Olenski points out, marketers who lead with storytelling are better positioned to convey their brand’s unique personality and connect with their audience on an emotional level, which is exactly what builds brand loyalty.…

The Worthless Battle Between Direct Response And Branding - Marketing Land

…line with their brand. These may be “direct response” campaigns, but I guarantee you every part of these campaigns has a huge effect on your brand image. “Branding” Shouldn’t Be An Excuse For Low ROI Now that we have covered direct response, let’s talk branding. If DR focuses too…

Instagram building business features to enhance the brand experience - Marketing Land

…shared some of these details back in March, with a mention that Instagram was building business profiles, giving more data to brands and the ability for brands to buy ads (or, well, boost posts). Instagram is confirming that tests are ongoing, with a spokesperson saying, “We are testing…

Targeted Advertising: Gaining Ground for Branding Campaigns - Marketing Land

…targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes. Large brands such as Proctor & Gamble (P&G) and Unilever have already commented publicly about moving brand dollars to digital…

Content marketing and personal branding go hand-in-hand - Marketing Land

…work on building a personal brand to advance their professional ambitions. This realization was simultaneous with two other light bulbs igniting: The first is that this advice applies to anyone, regardless of age or résumé. The second is that all this personal branding boils down very neatly to…

Big companies are treating Amazon like a branding channel - Marketing Land

…particularly CPG (consumer packaged goods) brands — actually started to act like small companies when it came to certain aspects of their marketing strategy and decision-making. A recent eMarketer report outlined this in detail. CPG brands have started inserting themselves at more points…