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Nokia Coming Back As Android Smartphone Brand In 2016 - Marketing Land

…now, the company is coming back as a mobile hardware brand. This time, however, the model is brand licensing, with the relatively successful N1 tablet as the template. Last fall Nokia CEO Rajeev Suri said that Nokia would be licensing its brand to third parties as a way to get back into the devices…

Demystifying Brand Loyalty Among Millennials - Marketing Land

…points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well. To maintain loyalty from this discerning group, brands must provide relevant and compelling rewards and offer numerous ways to…

8 best online reputation management tools for your brand - Marketing Land

…on your brand’s health. It lets you perform searches on over 40 websites to see if anyone’s filed a complaint against your business (remember, these reviews might potentially start ranking in Google for your brand name!). From there, you can see which reviews are the most popular, see your brand’s