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Protect your brand in search - Marketing Land

…towards safeguarding your brand equity. Answered in this report:Does brand bidding impact your conversions?How to reduce the impact of brand bidding by 50%.How AI technology can help protect your brand in search.Visit Digital Marketing Depot to download the “Brand Bidding Impact Report.”

What is brand marketing? - Marketing Land

…is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. “That’s branding, but that’s like branding with…

What Does Omni-Channel Brand Marketing Look Like? - Marketing Land

…be good news when they understand how to use them for one unified brand impact; it can also be bad news, when print, digital and social teams operate in silos. It’s not hard to understand why silos lead to a weakened brand impact. Today’s customers shift between marketing channels within…

The brand storytelling genius of the Coca-Cola Santa - Marketing Land

…health advocates, Coca-Cola plans to scale back the campaign.Controversy aside, the Christmas trucks are a prime example of brand purpose and messaging aligning. The brand, which encourages consumers to “share happiness,” enacts this same principle on tour – embodied by the festive Santa that adorns…

Content Marketers: Concrete Steps To Finding Your Brand's Voice - Marketing Land

…of a company becoming an established brand. For a tone of voice does the invaluable work of expressing personality, proving individuality, and – most importantly – building trust with an audience. At a time when the rise of content marketing demands that brands become publishers and entertainment…

What's your brand's story, anyway? - Marketing Land

…your brand’s digital marketing efforts. As Forbes contributor Steve Olenski points out, marketers who lead with storytelling are better positioned to convey their brand’s unique personality and connect with their audience on an emotional level, which is exactly what builds brand loyalty.…

Targeted Advertising: Gaining Ground for Branding Campaigns - Marketing Land

…targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes. Large brands such as Proctor & Gamble (P&G) and Unilever have already commented publicly about moving brand dollars to digital…

The Worthless Battle Between Direct Response And Branding - Marketing Land

…line with their brand. These may be “direct response” campaigns, but I guarantee you every part of these campaigns has a huge effect on your brand image. “Branding” Shouldn’t Be An Excuse For Low ROI Now that we have covered direct response, let’s talk branding. If DR focuses too…