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How To Shape Your Personal Brand Attitude - Marketing Land

…uses this approach, branding himself as an online marketer, web strategist, and entrepreneur. These three things help to shape his attitude. Your Attitude Is Unique In my guide on Building Your Personal Brand, I talked about something that is really important for personal branding: You are unique.…

Brand Safety’s Moment Has Arrived (At Last) - Marketing Land

…and interested in the differentiating points between brands, and it is critical brands ensure their ads don’t end up being seen in the wrong context. Consumers are not focused on just one aspect of a brand. They want to know what a brand stands for and represents. A single impression on the…

Programmatic’s New Tenants: Brand Marketers - Marketing Land

…How Programmatic For Branding Works Adoption and evolution of the algorithm, the foundation of programmatic media, has become widespread to the point where brands can now optimize to outcomes or KPIs that measure branding metrics like awareness and brand lift. Branding optimization actually…

5 factors of direct-to-consumer brand success - Marketing Land

…direct brands sell commodities, they are not commodified. Direct brands stand out with targeted branding, distinct product offerings and a brand story awash with authenticity. No direct brand is quite like any other, giving consumers what they want most: choice.They can’t beat legacy brands when it…

The Definitive Guide To Digital Brand Lift - Marketing Land

…to enable marketers to best understand holistically the branding effects of their digital efforts. Brand Lift And The Purchase Funnel In a nutshell, brand lift is the increase in the achievement of the main marketing objectives of a brand advertising campaign. The term is used broadly by marketers,…

Optimize LinkedIn Like a Pro to Boost Your Professional Brand

…demonstrate the attributes of a successful marketer through your personal brand on LinkedIn. Your Profile, Your Brand, Your Search Results Think of your LinkedIn profile as your own mini website all about you, the brand. There, you can showcase your success, interests and endorsements through…

The Secret Meanings Behind 40 Brand Logos - Marketing Land

…favorite brand logo really telling you? There’s creativity hidden inside many of them that you might miss at first glance. See the 31 in Baskin Robbins? The arrow in FedEx? The secret Hershey’s Kiss in the Kisses logo? The folks at Oomph have compiled an infographic with 40 major brand

A Brand And Its Twitter Army - Marketing Land

…protesters’ beliefs, people have been shown to project personality onto brands. Brand managers can cultivate that tendency and endeavor to create a brand with a personality that reinforces brand attributes. Still, on Twitter, a brand can be somewhat limited in how it communicates, particularly when…

Make user-generated content your brand’s secret weapon - Marketing Land

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle…

Maintaining Brand Momentum Post-Super Bowl - Marketing Land

…Oreo-level of brand awareness, brands will need to continue these off-air activities well beyond the final whistle this week. Sure, companies that spent big bucks likely saw a spike in brand awareness on Sunday, but interest generated by ads is often fleeting. Conversation about the brands and…