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Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics - Marketing Land

…awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year’s Sochi Olympics. With an Ace Score of 622, P&G’s ‘Thank You Mom’ campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads promoting…

It's time for the brand promise to evolve. Again. - Marketing Land

…ads than ever before. Now, it’s time for our brand promises to be expressed in ways that reflect that knowledge. A singular brand promise, tailored to the individual The brand promise has evolved significantly over the past 70 years. Pre-1950s, most brand promises were straightforward. They stated…

Building a brand strategy: Essentials for long-term success - Marketing Land

brands fail The top five reasons some brands often fail at their brand strategy are: Lack of long-term vision. Not solidifying the brand identity and message. Inconsistent creative. Not understanding their ideal customer. Product-to-market fit that is now outdated or never hit the mark. Branding has…

Rothy's uses Twitter Ads to drive brand awareness - Marketing Land

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with…

How long will the brand safety conversation continue? - Marketing Land

…Consumer & Brand Digital Safety Summit to writing on this topic many times. I have earned the right to wish for a day when I can write or speak about something other than brand safety. If we are going to talk about brand safety, we have to define it. TAG’s definition of brand safety can be found…

How To Leverage Community To Build A Great Brand - Marketing Land

…great brand. Community is often considered something that “comes later” or something that is optional, but the best brands in the world know differently. Let’s walk through the top ways you can leverage the community you are creating to build a great brand. Create A Rally Point Great brands know…

Social Networks Generate Least Loyalty In 2014 Brand Keys Survey - Marketing Land

…Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year’s study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories — ranging from hotels to coffee to restaurants…

Hearing Voices: Getting The Brand Voice Right In Social Media - Marketing Land

brand voice checkup, you can help ensure that your brand stays on track and even improves. Put It On The Calendar I’m going to begin here with the assumption that you’ve already worked out what your brand voice should be. You might have created a reverse persona board for your brand and…