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New Mobile Reports From MobileFuse And 7Park Data Reveal Hidden Data - MarTech Today

For digital marketers, user info is the breadcrumb path that shows the way to more sales. Today, two New York City-based firms — 7Park Data and MobileFuse — are independently releasing new data presentations that could help mobile marketers find the right trail. Consumer intelligence…

New evidence highlights the conversion lift of mobile optimization - Marketing Land

…payment processing for Amazon Pay, PayPal One Touch, Apple Pay, Android Pay and any other processors your audience is likely to use. 3. Using breadcrumbs and radio buttons improves conversions Looking for better lead gen and form conversion? KlientBoost founder and CEO Johnathan Dane has struck gold…

How A Content Marketing Strategy Drives Your Bottom Line - Marketing Land

…especially effective for getting in front of new audiences. Publishing a range of high-quality content on a variety of sites is like sprinkling breadcrumbs around the web that lead back to your site. Off-site content initiatives should be clearly tied to a goal, such as increasing awareness or…

Here’s Why Martech Needs Some New Metrics - MarTech Today

…pointed out to me. They’re “me and the product,” he said. Before you buy a car, marketing’s task these days is to put all the informational breadcrumbs in the right places so that you’re led to a sale. After you buy the car, it’s about keeping you as a happy customer, someone who shares the…

Twitter Locally - Marketing Land

…pulls that information from either someone’s profile, or if they are tweeting, from a device that shares geo-location. Following The Local Breadcrumbs Another way to identify more locals on Twitter is to follow the accounts of local media like a newspaper or radio station. While it’s certainly…

Top 10 Columns Of 2014 On Design, Usability & Conversion - Marketing Land

…platforms. Rotating Banners: Why Image Sliders Kill Conversions by Tim Ash. Published on 7/11/14. 901 social shares across all platforms. Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are! by Shari Thurow. Published on 8/29/14. 3K social shares across all platforms. Three…

Why your content marketing program could be failing - Marketing Land

…a website that is intuitive. Regularly check your content pages for: Overall sense of purpose: Is it clear within a few seconds? Some system of breadcrumbs Content chunking Unnecessary distractions Overwhelmingly clear call-to-action buttons Expected and unexpected behaviors: Do your forms work? Do…

Grabbing Attention Vs. Getting People To Care About Your Content - Marketing Land

…even use headlines and opt for commentary instead. • Search Markup: Implementing markup such as rich snippets and Google Authorship along with breadcrumbs and curating your sitelinks (removing/demoting) can help content stand out in results and lend it an air of credibility. The Attention Economy A…