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Brick And Mortar

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Brick-and-mortar revitalizing omnichannel success - Marketing Land

Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was that retail locations could never compete with the ease and convenience of going online to buy and the ability to find “anything” and have it shipped to…

The new era of brick and mortar: not business as usual - Marketing Land

…as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn. Unique experiences build on brick and mortar’s strength Even though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing…

Brick-and-mortar retail tech: Through the shopper's lens - Marketing Land

In the world of brick-and-mortar retail technology, there is an ever-increasing array of innovations offering the latest bells and whistles and promising to help retailers attract and engage shoppers. Apps, beacons, smart fitting rooms, digital mall directories, in-store consumer path tracking… the…

Personalization in a post-brick-and-mortar world - Marketing Land

Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite this, traditional brick-and-mortar stores are declining across the US. Even New York City’s…

Why brick-and-mortar retailers need to go digital with analytics - Marketing Land

…dependence on mobile, shoppers couldn’t be more primed to engage with retailers. Link another piece of technology — WiFi — and brick and mortars are one step closer to baling their own share of that hay. In today’s digitally connected world, WiFi in public venues (malls, hotels,…

Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push - Marketing Land

This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while gaining a competitive advantage. In fact, it’s become evident that not having a well-developed mobile…

The other side of brick-and-mortar retail: Survival of the fittest - Marketing Land

The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom headlines. However, there is a different, more telling side to the story. Clearly, there are too many malls and too many…