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From funnel to flywheel - Marketing Land

…of the lift has to be operational — and will be dependent on having technology that enables marketing, sales, and service to coordinate.At CallTrackingMetrics (CTM), we’ve been thinking this way for some time now — though we only recently discovered the flywheel model. Our call intelligence and…

What is call intelligence, and why should you care? - Marketing Land

…the internet, combined with the rise of mobile devices, has created a telephonic boom. This white paper from CallTrackingMetrics describes what call intelligence is, why your business needs it and how CallTrackingMetrics takes it even further. Visit Digital Marketing Depot to download your copy.

Why you should budget for call tracking in 2017 - Marketing Land

…in tools that help control costs and boost revenue — not just within the purview of marketing, but across the entire organization. Download this white paper from CallTrackingMetrics to learn why call tracking should be your next investment. Visit Digital Marketing Depot to download your copy.

Marketing Day: Facebook crisis, Google GDPR & measuring ROI - Marketing Land

…so that you can track prospects’ interactions all the way to the sale and beyond. All About the GDPR Mar 26, 2018 by Sponsored Content: CallTrackingMetrics While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase…

Tracking the Accelerated Mobile Pages (AMP) Project - Marketing Land

…a better-looking web to boot. The issue of limited functionality with AMP pages still poses some inconvenience in a number of verticals. At CallTrackingMetrics (CTM), we recognized such an issue in our own industry. While marketers could still track a wealth of data through AMP pages, there was no…

5 Steps to AMP Up Your Call Conversions - Marketing Land

…capabilities. Register today for “5 Steps to AMP Up Your Call Conversions,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

The growing force of women in tech - Marketing Land

…players like YouTube CEO Susan Wojcicki and Facebook COO Sheryl Sandberg offer powerful examples for women in tech leadership.Here at CallTrackingMetrics, we believe gender equity is a competitive advantage, and we’re proud that more than half of our employees are female. Having a strong female…