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Can The Home Page Be The Landing Page

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5 Reasons Why Your Business Shouldn't Be On Social Media - Marketing Land

…or complain about your employees on your personal Facebook page, it doesn’t mean that you should be doing it on your business page or Twitter profile. Instead, focus on providing content that your target customers would be interested in. If you are a plumber, focus on posting and writing…

15 questions to ask yourself before publishing a new landing page - Marketing Land

…and what they need, it will be hard for them not to convert.This can be tricky to do on your home page, where you don’t really know who is visiting or what their motivations are. But a landing page is different. With a landing page, you control who sees your page. Only people who match your…

Why The Wrong Web Traffic Is Ruining Your Landing Page Test - Marketing Land

…is exactly what I need!” 3. How specific can you get? The more closely aligned your landing page is with your traffic’s pain point, the more effective it will be. And the more granular your ad targeting is, the more specific you can make your landing pages. Double win! 4. Is your traffic worth it?…

A 9-step guide to increase your landing page conversion rate - Marketing Land

…a message can push customers into taking a much-needed action. 6. Highlight the value propositionLet customers know the unique things you have to offer to get their attention. Value proposition should be something extraordinary they get by opting in for your service.Uber’s landing page does a great…

Google AdSense Testing New Home Page Design - Marketing Land

Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you “focus on key day-to-day information.” Here…

Yahoo's Newly Redesigned Home Page Drops Flickr & Purple Logo - Marketing Land

be released new Yahoo home page under Marissa Mayer’s new lead as CEO. Overall, I find the new look to be cleaner, tighter and a bit more organized. But one glaring omission is featuring Flickr on the options on the left. It was listed as the fourth option from the top and now it seems to be

Snap Ads Max Reach is Snapchat’s version of the home page takeover - Marketing Land

can be run nationally, and Sponsored Lenses can only be run nationally. For those curious about the three formats and their various features, here’s an interactive guide that breaks down the details: Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.

8 Ways Your Home Page Is Like A Multiple Choice Test - Marketing Land

…to be near the top, but can put information for the deliberate decision makers lower on the page and deeper in the site. Don’t ask your quick decision makers to hunt for what they are looking for. They can only stand so many distractors before they bolt. The Helpful Multiple Choice Home Page To…

Up Close With Twitter's New Home Page & Topic Area - Marketing Land

…experiment is continuing and being displayed to a limited number of users. We caught a glimpse this week and it’s definitely still a work in progress. There’s no real connection between the logged out experience and the logged in. A person who hits the page can explore streams, but once…