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As CCPA takes effect, some publishers are complying at a minimum - Marketing Land

The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links. I finally…

IAB releases draft 'CCPA Compliance Framework' - Marketing Land

After having strongly criticized CCPA, The IAB has released a CCPA Compliance Framework for publishers and martech companies. The document, similar to the trade group’s GDPR compliance framework, has received input from multiple stakeholders, lawyers and other experts. It’s…

Reported Google browser change could be final death blow to cookies - Marketing Land

…have new tracking controls for third party cookies. All of these moves come against the backdrop of a more privacy-sensitive environment with the CCPA set to take effect next year and the FTC contemplating a multi-billion dollar fine for Facebook’s privacy and personal data problems.Why we…

Reaching global equilibrium: The value of consent and user preference - Marketing Land

…will provide all readers with [its] award-winning journalism.”More recently, the pending enforcement of the California Consumer Privacy Act (CCPA) and proposed legislation in New Jersey and Washington state has sparked discussion about the need for comprehensive national law to reduce complexity.…