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Facebook To Pay $10 Million To Charity To Settle "Sponsored Stories" Suit

…and likenesses” according to Reuters. Facebook has agreed to pay $10 million to charity to settle the lawsuit. The settlement arrangement was a cy-pres settlement where the settlement funds can go to charity. Sponsored Stories are nearly a “paid organic” advertisement that leverage…

What I learned fundraising on Facebook & Twitter: We need donate buttons!

…giving it wider visibility. But the downside remains the same as with Facebook: only charities and non-profit groups themselves can use these buttons. Ideally, both Facebook and Twitter would allow approved charities to issue special URLs to individuals involved with events that could transform into…

Fighting Legal Threats With Humor & Charity: The Oatmeal Vs. FunnyJunk

…Matthew Inman, aka The Oatmeal, responded with the type of humor and out-of-the-box thinking he’s known for. He decided to raise money for a charity instead. After only a few days, Inman’s raised nearly $150,000 and generated plenty of chuckles across the web with his approach. The…

The Landy Awards Launched By Search Engine Land

…marketing initiatives. All Profits To Benefit Charity The search marketing community has donated generously over the years by attending SMX After Dark, the premier social/networking event at SMX East. More than $60,000 has been given to a host of charities including Alex’s Lemonade Stand, the Boomer…

MarTech Conference: Here are this year’s Stackie Award winners

…conference currently taking place in San Francisco. Each winner received an actual trophy from conference chair Scott Brinker, and each can name a charity that will receive a $1,000 contribution. They are: Connective DX PitchBook Delphic Digital Acrolinx Uberflip Forty-one companies entered the…

Arby's Buys Pharrell's Grammys Hat, Rides #Oscars Buzz With Timely Tweet

…a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous — though more likely brilliantly strategic — fashion, the auction ended at 5 PM Pacific Time on the day…

Google Cofounder Sergey Brin Spotted Wearing The "Google Glasses"

…more aspiration than reality. Not so according to images from Robert Scoble, who photographed Google co-founder Sergey Brin wearing them at a charity event. While we can’t see what Brin is seeing and whether the glasses work as advertised in the video below, they are apparently real.…

Lowe's "Fix In Six" Vine Campaign Wins O'TooleBox Advertising Award

…and Sprint’s “Honor This” campaign created by Leo Burnett Worldwide. Award winners were given $10,000 to go towards a charity of their choice. Here’s a video created by BBDO explaining how the campaign, costing only $5,000, made Lowe’s a “Vine sensation”…

Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign

…its 40th birthday, the Ronald McDonald House is out with a series of videos which highlight the stories of those who have benefitted from the charity associated with the fast food brand. Through its various projects the organization supports sick children and their families as they undergo medical…

Do You Have An Award Winning Marketing Stack?

…21–22. (You don’t have to be present to win, but it would be fun.) The conference will donate $5,000 to charity. Each of the top five winners will have the opportunity to nominate a charity of their preference to receive a $1,000 donation. There will even be groovy trophy statues (much cooler than…

The 4 Worst Lies Other Marketers Tell

…to the charity by a Safeway representative — implying that this money actually came out of Safeway’s coffers. I should note that Safeway is definitely not the only company to use this tactic. A recent study showed that more than $350 million was raised by “checkout charity.” And again,…