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Quick guidelines for getting users info they need in chatbots - Marketing Land

…keep a chatbot’s information hierarchy relatively simple and shallow, said Vivek Lakshman, co-founder and VP of products at Reve Marketing, which offers chatbot creation and deployment. Minimum before choices Lakshman suggests that a marketer’s operational question in designing chatbot information…

How marketers can counter chatbot backlash - Marketing Land

…interacting with their brands’ chatbots. Not smart enoughSome chatbot problems are more than just their failure to accurately parse the user’s intent. For instance, Lakshman noted one occasion where an irate customer didn’t bother to have a conversation with a chatbot, but just started uploading…

How one marketer uses a chatbot to retain customers - Marketing Land

…are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention.Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand.Ad to chatbot

AppWords Concierge: a new in-app assistant that "preempts search" - Marketing Land

…AppWords Concierge. It operates like a chatbot, designed to engage in-app users, offering a conversational messaging experience that surfaces content, enables transactions and makes suggestions based on context. The company doesn’t call it a chatbot, however. Rather, they liken it more to…

Imperson unveils chatbot platform so you can create your own character - MarTech Today

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, the Israel-based company is releasing a self-service enterprise platform that allows…