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Quick guidelines for getting users info they need in chatbots - Marketing Land

…keep a chatbot’s information hierarchy relatively simple and shallow, said Vivek Lakshman, co-founder and VP of products at Reve Marketing, which offers chatbot creation and deployment. Minimum before choices Lakshman suggests that a marketer’s operational question in designing chatbot information…

AppWords Concierge: a new in-app assistant that "preempts search" - Marketing Land

…AppWords Concierge. It operates like a chatbot, designed to engage in-app users, offering a conversational messaging experience that surfaces content, enables transactions and makes suggestions based on context. The company doesn’t call it a chatbot, however. Rather, they liken it more to…

Chatbots are poised to take over Facebook - Marketing Land

…experience with chatbots. There are some concerns, however, that spammy or annoying chatbots can diminish the user experience. Facebook is working to improve the user experience to ensure that chatbots do not detract from the enjoyment of the social network. Also coming: Messenger chatbot analytics,…

Imperson unveils chatbot platform so you can create your own character - MarTech Today

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, the Israel-based company is releasing a self-service enterprise platform that allows…

Inside the making of Taco Bell's artificially intelligent TacoBot

…gimmick. “We didn’t just build a chatbot,” said Legowiecki. Instead, he added, they “set out to build a system just like Siri is.” “Yes, there’s some chat functionality, but it’s just one functionality,” said Legowiecki. “I would hate to have this as just a chatbot. It’s built to be extensible, to…