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How Ad Retargeting Ruined Christmas - Marketing Land

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what people are going to receive. Certainly in my household, a new war on the Christmas surprise has been declared. Advertisers taking advantage of…

How Blacklists Ruin Christmas For Email Marketers - Marketing Land

…or email addresses that have never signed up for anything. (Click to enlarge.) Return Path research shows that most blacklistings occur around Christmas time. Based on my own experience, a lot of retailers and other businesses will be more aggressive in contacting subscribers around that time of…

Oreo Cookie Balls: The Next Viral Christmas Video? - Marketing Land

…social networks. It’s called “Oreo Cookie Balls,” and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and — this is important for the sake of virality, folks — several just-risqué-enough references to cookie…

Unruly Ranks 2013's Top 10 Christmas Video Ads - Marketing Land

…Unruly’s Top Five Christmas Ads of 2013: 1. WestJet “Christmas Miracle: Real-time Giving” (34,459,089 views and 2,150,045 shares) 2. Kmart “Show Your Joe” (17,473,680 views and 1,814,970 shares) 3. John Lewis Retail “Christmas Advert 2013” (11,932,457…