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The brand storytelling genius of the Coca-Cola Santa - Marketing Land

…better about Coke.Known as the halo effect, the more that we associate Coca Cola with Santa (and we do), the more that our feelings about Santa (and the holidays) will inform our perception of the brand — a link Coca Cola encourages in their holiday ads (Taste the Feeling).The Santa story sticks;…

Coca-Cola, Nike top lists of Olympics advertisers earning social buzz - Marketing Land

lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at the just-completed Summer Olympics in Rio. Social intelligence company Brandwatch focused on Twitter, monitoring tweets that mentioned both the Olympics and one…

With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji - Marketing Land

…like the soccer and rugby World Cups and NCAA March Madness. Now, for the first time, it has created a custom emoji for an advertising partner, Coca Cola. If you include #ShareaCoke in a tweet, you’ll spawn on image of two Coke bottles clinking. Coke hopes to set a record for the world’s…

Facebook Video Ads Could Appear In Newsfeeds As Soon As July - Marketing Land

…the new online video ads could yield up to $1.5 million in new revenue per day based on initial inventory levels. Big brands including Ford, Coca Cola and American Express are expected to participate in the early trials. It is unclear if Facebook is also approaching TV broadcasters and film studios…

Lowe's Will Run Two Super Bowl Ads On Instagram [Report] - Marketing Land

Ken Wolter / Shutterstock.com Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and other advertisers are also planning to do the same, according to Adweek. The Lowe’s ads will follow an already successful formula for the…