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For Twitter Retargeting, Communication Is Key - Marketing Land

…knows who you are no matter what device you are logged into, without using cookies. This enables Twitter advertisers to control the abundance of communication to the same user. However, Twitter’s offering is currently more limited than most exchanges. For example, it does not give advertisers…

4 Tips To Survive Your Email Subscriber's Digital Spring Cleaning - Marketing Land

…the customer in charge of the relationship, you can determine the best channels and means of communication – whether that’s email, SMS, a social media post or even more traditional communications like direct mail. Also, don’t forget to track valuable customer data such as clicks, likes, retweets,…

Déjà vu! CMOs are bringing back always-on marketing - Marketing Land

communications, but it has become a lost discipline for many B2B teams.Here are few of the always-on plays CMOs and revenue drivers are putting in the market to accelerate momentum and results. They include brand relevancy at every stage of the customer lifecycle, sustained and timed communications

Google+ Pages Get New Communication Manager Role - Marketing Land

Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role. According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features,…

Think global but send hyperlocal email communications - Marketing Land

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is hard and…