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Community Management

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Community Marketing 101 - Marketing Land

…Exchange, we’ve managed one of the largest technical communities online for 20 years now, and we’ve learned a thing or two. In this article, we’ll share our recommendations on how to win over your new community with ease. 1. Don’t pitch, participate After you find a community that feels like home,…

The One Thing That Can Save Your Company's Dying Community - Marketing Land

…Either way, there’s one thing you can’t afford to have in your community: silence. Too many communities end up closing their doors: Almost 70% of proprietary communities are destined to fail, Gartner reports. So, while communities may seem like a great strategy for engaging customers, the real…

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

…products offer services to manage online reputations. While occasionally reputation management can involve requests or demands that negative content be removed from the web, that’s neither a reliable nor effective strategy. The practice of online reputation management is based overwhelmingly…

A Virtuous Cycle Of Twitter Community Management - Marketing Land

…easy for community managers to get caught up in the daily and hourly flow of all the bits of information coming and going, and as a result, miss critical activities. To prevent these types of omissions, develop your own Twitter workflow for the people managing your Twitter community. It can help…

Invasion Of The Community Managers - Marketing Land

…Online Offline Deb Ng is the community manager for MyKidsAdventures and Social Media Examiner, as well as the author of the book Online Community Management For Dummies. I caught up with Ng recently and asked if she’s seen a similar shift in community management. She said that while many…

Should Community Managers Follow Back On Twitter? - Marketing Land

…numbers game. What Should Community Managers Do? Of course, as individuals, when many of us get followed by someone, we quickly look at their profile, and if they are not spamming their list and seem like a real person, we’ll follow back. The question is, as community managers of brands, what should…

Slinging Hash Tags: Community Building In 140 Characters - Marketing Land

…and leadership is frequently nonexistent in those communities. On the other hand, being a constant participant and providing meaningful information can help the brand develop the respect and influence that is desired. Marketers and community managers can easily participate in existing Twitter chats.…

6 best practices for building a developer community - Marketing Land

…target membership, you’ve got to plan out other aspects of your community well before launch: Know why you’re building a developer community, and how it’ll be useful and unique. There are different types of developer communities, serving different needs; what’s your focus? What value do you offer…

Pinterest Is Throwing A Summer Party To Build Community - Marketing Land

…Pinterest community, but unfortunately space is limited,” the party announcement says. Pinterest has experienced significant growth over the past year. Reaching out to build its community offline is smart, but clearly Pinterest knows it has to be careful about managing its rabid userbase.

Lithium Gives Its Community Owners A Holiday Present They Need: Stats - MarTech Today

…their online communities. To give them some backup, social community provider Lithium Technologies is today adding a new suite of analytics. “The question we get from our customers,” chief marketing officer and general manager Katy Keim told me, “is: ‘what is the value of the community to me?’” The…