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Report: Connected TV impressions have grown 106% since 2016 - Marketing Land

…marketers have dreamed of “addressable TV,” with ads that could be customized or targeted to specific groups. While there were some limited experiments with conventional cable TV over the years, the addressable era is now upon us with Connected TV (CTV) and OTT video.The audience for…

Wearables, Connected Homes, Mobile and the Future of Analytics

…up. 5. Connected Homes With connected refrigerators, lights, thermostats and other sensors in the home, we can glean insights into the user’s current environment. Is it dark? Is it warm or cold? Is the TV on or off? What are they watching? Who is home? This and more can be gained by connecting

Prepare For Future Search: SEO For The Connected Home(Kit) - Marketing Land

…preferences in order to recommend the best brand of batteries to replace those in your dimming smoke detector. The SEO of the connected home, connected car and connected world future needs to understand what these devices are looking for, in a similar way to how we look at what humans are searching…

Facebook: Coming to a TV near you? - Marketing Land

Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which includes a camera, is reported to work similar to Roku or Amazon’s Fire Stick, and could potentially stream video content sourced from Facebook Watch.According to…

Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV - Marketing Land

…and text-based tweets on their TV. People who own one of these devices that hook up their TVs to the internet will be able to watch live streams on Twitter, including Thursday night NFL games, for free and without having to sign up for a Twitter account or connect to their pay-TV accounts. People…

Why It's Critical To Connect Your Offline & Online Marketing - Marketing Land

…digital collateral, the brand can make a vivid and personal impact by connecting an online campaign to a customer’s offline life. Campaigns can also be measured and updated in real time to be tailored more precisely. Connecting offline and online marketing activities is about more than strengthening…