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Consent

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MarTech Landscape: What is a consent management platform (CMP)? - Marketing Land

…Bureau (IAB)’s new Consent Management Framework. Currently, there are over a hundred approved CMPs. The IAB Consent Management Framework, announced in March, is designed to present consent options to visitors of websites (and, eventually, mobile apps), to capture consent about the use of personal…

Reaching global equilibrium: The value of consent and user preference - Marketing Land

…the impact of consent – or lack thereof – has on monetization.In practice, this means offering a clear consent option. Publishers have a variety of options at their disposal to best manage this, such as privacy notification pop-ups or other user messaging delivered via Consent Management Platforms…

SAP-owned Gigya offers a new GDPR-friendly consent tool - Marketing Land

…control over their data.”While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for managing personal data in the age of the upcoming General Data Protection Regulation (GDPR).[Read the full article…

Feds: Amazon Let Kids Buy In-App Goods Without Consent - Marketing Land

…agreed to refund consumers $32.5 million to settle an FTC complaint that it charged parents for their kids’ in-app purchases without adult consent. Google (Play) may soon be hit with a similar complaint. But today, it was Amazon that felt the sting of an FTC lawsuit (full complaint below). The…