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Italian Privacy Police Give Google 18 Months To Make Changes - Marketing Land

…changes. According to Reuters: The Rome-based regulator said Google would not be allowed to use the data to profile users without their prior consent and would have to tell them explicitly that the profiling was being done for commercial purposes. It also demanded that requests from users with…

Janrain launches its new Identity Central solution - Marketing Land

…identity management has become an intrinsic — but complicated — part of the marketer’s toolkit. Such issues as security, streamlined consent management and governmental regulations are some of the drivers behind Janrain’s full hosted solution. Because of these reasons, it will not be…